Seems like local businesses are finally waking up to the realities of the Internet and if local media doesn’t wake up too they are going to be left in the dust. This is something I’ve personally expected for the last year, ever since I setup my Greeley Search directory. Local businesses have been losing market share to companies that are doing business on the Internet. With Google (and now MSN and Yahoo’s) reasonable priced keyword ads advertising to local customers has become much more attainable to the small business.
This is good news, but local media outlets better step up to the plate or this will be just another area where big companies like Google will dominate.