Category: Our Changing World

Netflix CEO Reed Hastings made a statement this week apologizing for poor communication on the recent pricing changes and announcing the renaming moving of Netflix’s current DVD delivery services to a new, wholly owned subsidiary called Qwikster.

Now, I’m no CEO, and I don’t claim to know everything about business, but I would like to send a couple tips out there to Reed Hastings. Just basic business advice.

1. Keeping existing customers increases profit.

Netflix, lost 1 million customers because they monkeyed with their pricing. Marketing history is FULL of schemes to increase your price without losing customers, and I’m sure reducing value, creating complicated new price schemes and confusing customers with new company names is not at the top of the list. Honestly, Netflix streaming library is pretty weak right now. Seems like it would have been easy to gradually pare it down a little and then come out with a new “premium streaming” package that could be purchased for an upgrade, or maybe add a pay-per-view system for new movies like Amazon is working on. No, instead they chose to upset their customers, remind them what they were paying Netflix each month and lost a million customers.

2. Protect your brand

Brands are important. Ask anyone, read any marketing book, brands are vital to your business. Netflix has a brilliant brand. Red envelopes, dvds, the Netflix name… all brilliant. Why do you think Redbox is Red, because Netflix built such an amazing brand around those envelopes. Now Netflix is throwing the number one brand for DVD rentals out the window and going with Qwikster (a name that they don’t even own on twitter yet) and Netflix will now be known as the lame streaming library that is overpriced and contains only B-movies and TV shows. Not smart. DVD rentals are your bread and butter, why not make Qwikster the new streaming service and leave Netflix alone.

The bottom line is Netflix was making upwards of $50 million every quarter, it will be interesting to see if the management has killed the Golden Goose under the name of staying competitive and moving with the market. Some business models aren’t meant to be viable forever and your best bet is to make hay while the sun shines. Hopefully Netflix hasn’t quit early.

Flu season is coming up and with it some vaccine propaganda is spreading. Just last week, presidential candidate Michelle Bachman was spreading unsubstantiated rumors that the HPV vaccine caused mental retardation. Now articles are appearing questioning the flu vaccine and vaccines in general. Take this article entitled, Why Our Family Won’t Be Getting A Flu Shot This Year (Or Any Year). This article has several holes and logical fallacies when making it’s case against vaccines, here is an analysis of a few of them.

Is there evidence the flue vaccine is effective?

Here is a quote from the article

In 2004, The National Vaccine Information Center cited that the vaccines did not actually contain the flu strain that caused most flu outbreaks occurring that year. In that same year, the Lancet published a study showing no correlation between the flu shot and the decreased risk of contracting pneumonia.

This is largely suspect. First, “The National Vaccine Information Center” is another anti-vaccine organization, while they may state that the vaccine doesn’t work, the CDC thinks the flue vaccine is worth promoting, at least to children and senior citizens. Even if you think the CDC is part of some big government conspiracy to spread autism and mental retardation, simple logic would tell you that if the flu vaccines are working they would suppress the spread of the flu strain contained in the vaccine. The fact that another strain is causing the annual outbreaks is really an argument that vaccines DO work.

Dr. Russell Blaylock, M.D. has research that shows the damage of vaccines to the brain as well as the toxicity of MSG, Aspertame and Sucralose

There is a retired neurosurgeon, Dr. Russell Blaylock, who is making a living lecturing and promoting the dangers of vaccines, artificial sweeteners, MSG and other random chemicals and food additives. He, appearantly, isn’t actually doing any ‘Research’. At least a Google search could find information on no actual published results of any of his work. There is, on the other hand, published studies of the flu vaccines effectiveness.

The United States began recommending influenza vaccinations for preschoolers in 2006 and for all children 6 months and older in 2008. But Canada did not require preschoolers to be vaccinated until 2010.

The scientists found that after 2006, the rate of emergency room visits for 2- to 4-year-olds was 34 percent lower in Boston than in Montreal.

In fact, there is significant historical evidence for the effectiveness of vaccines. Unicef lists 7 diseases that have been brought under control by use of vaccinations and one, Smallpox, has been eradicated completely saving 5 million lives each year.

Can we believe the scientists?

In a two telling paragraphs near the end of Why Our Family Won’t Be Getting A Flu Shot This Year (Or Any Year) the author really exposes the root of their position on this whole issue.

There isn’t any way you will ever convince me that injecting those things into my body or my child’s body is safe, no matter how many medical studies you produce. It’s important to keep in mind that many of those studies showing favorable results are actually funded by the drug companies and special interests who are pro-vaccine.

When our bodies become too toxic, they attempt to ‘detox’ these substances out. The real cause of influenza is the body’s ability to remove toxins from the foods we eat and from the environment around us.

So the author will cling to their beliefs in spite of medical and scientific evidence? What are the author’s belief’s based on? Research from a medical doctor, Dr. Blaylock? Speculation? Rumor? Conspiracy theories? The idea that vaccine manufacturers are funding studies and promoting vaccine uses is likely untrue since vaccines aren’t made by many companies and are considered a low profit margin product.

Finally, trying to identify the ‘real cause’ of influenza is just ridiculous. There is plenty of research into the origins of influenza and viruses. Viruses have been studied for over 100 years, so to say that the flu is just a product of our diet goes in the face of a century of science and medicine? What’s next? treating disease with leeches?

Vaccines are safe and do serve a purpose. Being conservative or religious does not mean you should deny the results of scientific research and application of the scientific method or take the word of some charlatan who can’t backup his theories with any actual facts.

The dying of the light

Driven by a mania to abandon celluloid in favor of digital, increasing numbers of chains are installing 3D-ready digital projectors. As everyone can tell simply by taking off their 3D glasses, the process noticeably reduces the visible light from the screen. I got emails from readers saying the night scenes in “Pirates of the Caribbean” were so dim they were annoying.

Ah, but what if you saw the movie in 2D? As it happens, a lot of people did; Gitesh Pandya of BoxOfficeGuru.com reported: “less than half of the Pirates weekend gross came from 3D screens, with more opting for the 2D version.” He attributes that to moviegoers being “cautious with their dollars.” After the weekend, David Poland of MovieCityNews.com ran the numbers and determined 60% of sales were in 2D and 40% in 3D: “Not only is this a clear rejection of 3D on a major movie, but given how distribution is currently designed, it makes you wonder whether Disney cost themselves a lot of gross by putting their film on too high a percentage of 3D screens.”

So not only are movie theaters charging $10 to watch a movie, but they can’t even be bothered to give a good projection??? Maybe Roger Ebert’s article will prompt some of these theaters to change their policies. I went ahead and sent this to the multiplex here in town, I’ll be interested to see if they respond to my question.